UTM link builder
Find out which post or message actually sends people to your website.
Runs entirely in your browser. Nothing you type is sent anywhere.
Quick fill
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How to use the UTM link builder
UTM tags are extra parameters on a link that analytics tools such as Google Analytics read to show where visitors came from. Keep the same spelling and lower case every time so reports group correctly.
- Paste the page you want people to visit.
- Tap a quick-fill button or type the source and medium.
- Name the campaign, for example diwali_sale.
- Copy the link and use it in that one place only, so the numbers stay accurate.
Questions
Where do I see the results?
In Google Analytics, under traffic acquisition, broken down by source, medium and campaign.
Why keep names lowercase?
Analytics treats “WhatsApp” and “whatsapp” as different sources, which splits your numbers.
Is anything I type sent to a server?
No. Everything is generated in your browser.